Bank’s competitive positioning

When similar services or products are being offered then competing on price per performance unit could be beneficial. One way to improve performance is to reduce the time that is needed to perform certain tasks so that the product or service could be delivered quicker.

One of the ways to make operations more efficient is to give the customer ability to handle the most important tasks by themselves. User-friendly self-service portal for retailers could eliminate the # of requests about transaction data, reporting, fees and configuration changes.

Increase the market share by reaching out noncustomers

As a bank offering different products for exsisting cutomers I want to introduce an effective money saving tool for new customers who want to save money for down payment, kids, pension, insurance or investing.

Identifying customer value could bring to WIN WIN products

What products would be most valuable by customers that is worth investing?

Data is key when applying AI

AI application starts with data, and it needs to be real-time, consolidated, and placed in one dedicated platform to apply AI solutions for data-driven decision-making to increase sales, avoid losses, invest, and adapt to changes.

Noncustomer utility mapping

By locating your proposed offering on the thirty-six spaces of the buyer utility map, you can clearly see how, and wheather, the new idea not only creates a different utility proposition from existing offerings but also removes the biggest blocks to utility that stand in the way of converting noncustomers into customers

Lack of excludability reinforces the risk of free riding

Knowing from the start what price will quickly capture the mass of target buyers eliminates novelty-seeking, price-insensitive customers and skips raising and dropping the price from the beginning. Strategic price you set for your offering must not only attract buers in large numbers but also help you to retain them.

SME financing model used in emerging European countries

Slice investment offer

Circumstances in Segmenting Markets

In a world of one-size-fits-all, products do no jobs satisfactorily, therefore product growth could come from nonconsumers by taking share from products in other categories.